# Lucid Media Partners > Lucid Media Partners plans, writes and buys host-read podcast advertising and video podcast integrations on YouTube for brands, and measures what each read does. The work starts with finding podcasts and video podcasts whose hosts suit the product, then negotiating and buying the episodes, writing the host briefs, talking points and offers, and listening to each read once it airs (an aircheck). Results are read from promo codes, vanity URLs, post-purchase surveys and pixel attribution, over a window of at least 30 days. The brands we suit best sell considered purchases: finance, health and wellness, education, publishing, premium consumer goods, and B2B software and professional services. Where the site quotes an industry figure, the source sits beside it, together with the date it was published or checked. The sample briefs, shortlists and reports on the site belong to Larkspan, a brand we made up, so none of them describes a real client. ## Company - [Lucid Media Partners](https://lucidmp.com/): Lucid Media Partners plans, writes and buys host-read podcast advertising and video podcast integrations on YouTube for brands, and measures what each read does. - [About Lucid Media Partners](https://lucidmp.com/about): The company, the brands it suits and the way it runs a campaign. - [Send a brief](https://lucidmp.com/contact): A short form about your product, its customers and what a good result would be. - [Privacy](https://lucidmp.com/privacy): The brief form, the server logs and how to have a brief removed. ## Services - [Podcast advertising services](https://lucidmp.com/services): Show planning, buying, host briefs, airchecks and measurement, plus branded segments and video podcasts. - [Show planning and selection](https://lucidmp.com/services/show-planning): Podcast show selection and media planning for brands. We listen to each show, check audience fit, ad load and suitability, and give a reason for every pick. - [Buying and negotiation](https://lucidmp.com/services/buying): Podcast ad buying for brands. We negotiate CPM and flat-rate deals, placement, exclusivity and make-goods, and buy in flights so results shape each renewal. - [Host briefs, talking points and offer design](https://lucidmp.com/services/host-briefs): Podcast host briefs, talking points and offer design. We brief hosts so the read sounds like them, keep claims tight, and design offers listeners remember. - [Trafficking and airchecks](https://lucidmp.com/services/airchecks): Podcast ad trafficking and airchecks for brands. We get briefs, codes and files to every show on time, check each read against the brief, and raise make-goods. - [Measurement](https://lucidmp.com/services/measurement): Podcast ad measurement for brands, with promo codes, vanity URLs, post-purchase surveys and pixel attribution set up before launch and read over a fair window. - [Branded segments and sponsored episodes](https://lucidmp.com/services/branded-segments): Branded podcast segments, presenting sponsorships and sponsored episodes inside existing shows, planned with the host and disclosed clearly in the audio. - [Video podcasts on YouTube](https://lucidmp.com/services/video-podcasts): Video podcast advertising on YouTube for brands. We brief hosts for the camera, settle usage rights at booking, follow disclosure rules and judge over 90 days. ## Method - [How a campaign runs, week by week](https://lucidmp.com/approach): Twelve weeks from the brief and baseline to a decision on every show. - [How podcast advertising is priced](https://lucidmp.com/pricing): The CPM arithmetic, published 2026 rates, what moves a price, and a calculator. ## Guides - [The Listening Room](https://lucidmp.com/listening-room): Guides to podcast advertising for the brands that buy it. - [Host-read versus produced podcast ads](https://lucidmp.com/listening-room/host-read-vs-produced-ads): What separates a host-read podcast ad from a produced spot, what the research says about each, what each costs per thousand, and when to use which. - [How to write a podcast host brief](https://lucidmp.com/listening-room/writing-a-host-brief): What a podcast host brief should contain, why talking points work better than a script, how to set the offer and mandatory lines, with an annotated example. - [Baked-in versus dynamically inserted podcast ads](https://lucidmp.com/listening-room/baked-in-vs-dynamic-insertion): How baked-in and dynamically inserted podcast ads work, what each costs per thousand downloads, what happens in the back catalog, and how we choose. - [How to measure podcast advertising](https://lucidmp.com/listening-room/measuring-podcast-advertising): How to measure podcast ads with promo codes, vanity URLs, post-purchase surveys and pixel attribution, what each misses, and when the results are worth reading. - [Advertising on video podcasts and YouTube](https://lucidmp.com/listening-room/video-podcasts-on-youtube): What changes when a podcast ad is watched as well as heard on YouTube, including the brief, disclosure, pricing, the reading window and paid use of the read. - [Podcast advertising for B2B brands](https://lucidmp.com/listening-room/podcast-advertising-for-b2b): How B2B software and professional-services brands can use host-read podcast ads to reach a buying committee, and how to measure them against pipeline. - [Podcast advertising glossary](https://lucidmp.com/glossary): Podcast advertising terms, defined plainly, with sources. ## Optional - [Full text of the guides and services](https://lucidmp.com/llms-full.txt): every guide and service page as plain text.