Podcast advertising services
Five pieces of work in the order a campaign needs them, and two longer formats for products that need more than a minute.
We can run a whole campaign or any one part of it. The parts work best together, since the shortlist shapes each brief and the results of one flight decide the shortlist for the next.
The work, in order
- 1Show planning and selectionA shortlist and a test plan with the reasons for every show written down, so the brand can see why each one is there and what would earn it a renewal.
- 2Buying and negotiationBought in flights, so the first booking is a test and each renewal is decided on what the last flight delivered.
- 3Host briefs, talking points and offer designTalking points with the reasons behind them, two or three lines said word for word, and a claims sheet the brand's legal team approves before any brief goes out.
- 4Trafficking and airchecksEach read is checked for position, length, offer and mandatory lines, and anything that missed the brief goes back to the show the same week.
- 5MeasurementA baseline before launch, a reading window long enough for listening to arrive, and a cost per new customer for each show with the assumptions written down.
Longer formats
- Branded segments and sponsored episodesA presenting sponsorship, a branded segment or a whole sponsored episode, with the host leading the conversation and the sponsorship disclosed aloud.
- Video podcasts on YouTubeDisclosed on screen and aloud, with any paid reuse of the read agreed at booking, and judged over 90 days because a video goes on gathering views well past its first month.