Trafficking gets every brief, code, URL and file to the right show at the right time, and airchecks confirm that what aired is what was agreed. A campaign across eight shows can mean thirty or forty separate reads, each with its own brief, code, URL, deadline and recording date, and a fair test depends on every one of them arriving and airing as planned.
Trafficking
For every booking we send the show a single package: the brief, the offer and its terms, the code and URL, any produced files with insertion instructions, the dates, and where to send the aircheck. We keep a calendar of what every show needs and when, chase what is missing, and confirm codes and URLs work before the first episode records. A code that does not work at checkout, or a URL that leads nowhere, costs the brand the whole read and the measurement with it.
Airchecks
Once an episode is out we listen to every read. We check that it ran in the agreed position and at about the agreed length, that the mandatory lines were said as written, that the offer, code and URL were right, and that any disclosure the format needs was there. We log each read with its status and a short note, so the brand can see every placement in one place.
A host who strays from the brief can improve on it, so we judge each read on whether it delivered what mattered. When a read falls short, because it ran in the wrong break, cut the offer short, gave an old code or skipped a mandatory line, we raise it with the show the same week, with the timestamp, and agree on a make-good.
What airchecks are for
Airchecks protect the measurement as much as the money. A read that gave the wrong URL will look like a weak show in the results, and without the aircheck nobody would know why, so we note every deviation against the read it affected and, when we report, separate the shows that underperformed from the reads that went wrong.
They also supply the notes for the next brief. Listening to every read tells us which talking points hosts reach for, which they skip, and which lines come out sounding like copy, and the next brief changes accordingly.
What you receive
- A trafficking calendar showing what each show needs, when, and what has been sent.
- An aircheck log with a line for every read covering position, length, mandatory lines, offer, code, URL and disclosure.
- Make-good requests with timestamps, and a record of how each one was resolved.
- Notes back to hosts after each read, with what to keep and what to change.